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Meet The Team

Genera Management Team

Mark Greenwood

Founding Director

Mark Greenwood established Genera in 1975. Genera Limited remains 100% New Zealand family owned and is New Zealand’s largest biosecurity treatment provider, delivering fumigation services throughout Australasia. Mark was awarded an Order of Merit in 2016 for services to biosecurity.

Mark Self

CEO

Genera CEO Mark Self has over 30 years experience in primary industries. Formerly a scientist, forester, regulator, farmer, analyst and specialist biosecurity consultant, as CEO for the Genera group Mark oversees provision of fumigation, pest control and biosecurity services throughout New Zealand and Australia as well as providing governance, management and technical oversight to our businesses in Fiji, New Caledonia and Thailand. Marks leadership of Genera focusses on fostering a culture of integrity and innovation and investment in development of new technology. Mark has degrees from of The University of Canterbury and University of Queensland.

Matt Hill

Chief Operations Officer (COO)

Matt comes to Genera with 20 years’ experience in leadership, general management, sales and marketing and supply chain/logistics.  As Chief Operating Officer Matt’s responsibilities include, Operations, Key relationships, IS/IT, Compliance/Biosecurity and the Genus Business.  Matt has a Bachelor of Forestry Science and a Bachelor of Commerce in Human Resource and Marketing. Matt is a Board trustee at Mt Manganui Primary School and enjoys spending time with his family, ocean swimming and triathlon.

Dean Ormrod

 

Gavin Smales

Operations Manager – Napier

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Gavin joined Genera in April 2011 at the Auckland branch as a Pest Management Technician.  Over a period of time Gavin underwent training to become a qualified Biosecurity Technician. Gavin’s career with Genera took a huge turn when he was asked if he would consider moving to Napier to run this division.  Initially Gavin was there on his own but as time has gone Napier has grown into a team of 10 permanent staff, with Gavin being the Operations Manager (and still enjoying the new challenges that come with the position).

The Napier division has the luxury of a wide variety of biosecurity and pest management jobs to do. They fumigate export logs, import export containers, as well as export apples to Japan. They also carry out phosphine applications for stored product pests in grain silos.  There is a small portion of commercial pest management jobs however, we envisage this area to grow the longer we are here.

Gavin’s plan is to continue to develop the team so they are competent to do a variety of tasks in all aspects of daily operations; this will keep variety within the roles, a better understanding of the business and enable cover in Napier and help out the rest of our teams around the country and overseas.

Grant Nordstrom

Operations Manager – Nelson

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I joined Genera  full time   approx 14 years ago and underwent training to become a qualified technician and then moved up to Area co ordinator.There  are two of us working in  Nelson ,myself and Nigel who has also been here approx. 13 years . We do a variety of work including Pest control containers /phosphine ships , mainly in the  south island working closely with Barry at the Wellington Branch.

Kereopa Wakefield

Operations Manager – Mount

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Kia Ora

Kereopa is the Operations Manager for the Mount Division of Genera, and is motivated by the fact that the role presents to be a good challenge for him.

Initially joining Genera in 2013 as a Trainee Biosecurity Technician, Kereopa quickly moved through the ranks, obtaining his Controlled Substance License and showing all the signs of leadership from previous roles to the natural progression to Manage the team at the Mount.

Kereopa manages 13 permanent staff and together they look after the fumigation of Breakbulk (timber) and logs to countries that require to be fumigated in New Zealand.  The Mount is one of Genera’s busiest operations; the team always pull together and manage to soldier on and get the job done; no matter what obstacles come their way at times.  Having a large team, they are also called upon to help out other branches, including the operations in Australia.  This in itself presents challenges for Kereopa and those within the team to ensure there are enough who remain at the Mount; especially in such an unpredictable industry.

This industry is still fairly new to Kereopa and he continues to learn and broaden his knowledge.  It has been an enormous help that the team are good, reliable, and hard working with loads of experience to get the job done.  It’s not an easy job; the service they provide is mainly physical requiring situational awareness due to a lot of contributing factors that can change the day in a second.  There is also documentation that requires a lot of attention to detail to ensure what they submit is compliant.

At the end of the day Kereopa and the team are here to do a job in an efficient and safe manner, and they do it well.

Kevin Brightmore

Operations Manager – Northport

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Kevin has been employed by Genera Ltd for the past 5 years and has a total of nearly 25 years in the Fumigation and Pest Management industry.

His role as Operations Manager of Genera Northport is a varied one which often sees him working out in the log rows with the  team offering support and man power where and when it is needed. Kevin’s role also extends to being, Mother, Father, Marriage Councillor, ATM machine and other such roles as required! Communication is important in this role to ensure that the team and all contractors work together to get fumigated cargo to the ships on time.

Marsden Point is a natural deep water channel which can accommodate all types of shipping.  From log ships to bulk carriers, to the oil tankers that service the neighbouring Marsden Point Oil Refinery.  Not to mention the hundreds of sport fisherman who can vouch for the plentiful fish and all year round comfortable climate.  Just ask Kevin and he may give up a great fishing spot for you!

In the past year, there has been substantial growth in fumigated cargo leaving Northport, and known as a ‘finishing’ port, this division has a larger customer base than other ports.  With this in mind, the port authority is continually making provision for greater log storage areas.  They currently have three operating berths and expansion is planned for additional berths in the near future.

Although the hours are great and the conditions sometimes unfair, the rewards for the job are high.  Kevin’s unique management style reflects in the level of respect his team have for him and the amount of effort they all continue to put in.

Brendan McDunphy

Operations Manager – Auckland

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Brendan has been working with Genera Ltd. in Auckland since 2009. Previously he worked at Ports of Auckland for two years with BioVapor NZ establishing and developing Heat Treatment which has been operating as a joint venture with Genera Ltd. since 2009. Brendan is a fully qualified biosecurity technician (Controlled Substance Licence and Approved Handler) with over ten year experience in the biosecurity industry.

He manages an expanding team in Auckland which provides a range of MPI accredited biosecurity quarantine and pre-shipment treatments across various sites throughout the Greater Auckland Region.

Our diverse treatment services include fumigation of export & import breakbulk lumber/timber/cargo, fumigation of export & import containerised goods, fumigation of export & import fresh produce (HCN & Methyl Bromide), ISPM-15 treatment of export & import  timber (fumigation & heat), chemical free heat treatment of import vehicles and empty containers at P.O.A., Thermo-Fogging of export commodities (lumber & scrap metal), Pestigas Treatment of export timber to Australian DAFF Standards during the Arhopalus Flight Season and Recapture of methyl bromide gas.

We work very closely with MPI, P.O.A., Stevedores, Logistics Companies and Importers/Exporters (or their agents) to achieve compliant biosecurity treatments in a timely and cost effective manner.

Genera Ltd. is a very innovative and forward thinking company with a strong emphasis on Health & Safety. We will always do our best to provide a biosecurity solution to meet our customers’ requirements and needs.

Barry Whitaker

Operations Manager – Centreport Wellington

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Barry joined the Wellington division of Genera in 2010.  Working from a small portacom on the port, battling the winds that Cook Strait creates for Wellington, and as they say “you can’t beat Wellington on a good day; but you can on a bad one.”  The fumigation site has the most exposed spot on an already exposed port so working outside has its challenges.

Although based here on his own, Barry works in closely with the Nelson team, Grant and Nigel, to cover all the phosphine ships in Wellington, Timaru, Port Chalmers and sometimes Lyttelton.  Barry also fumigate and recapture containers on port as they arise.

Barry’s other role is compliance; this is of huge importance to make sure Genera operates within MPI boundaries and that all of our Biosecurity Technicians follow our procedures to the letter.  To ensure these are followed through communication is key and Barry travels throughout the regions carrying out random checks to satisfy himself that the needs are being met.

Barry is further proof of how flexible (and accommodating) Genera workers are as has also been aboard three log ships on trips to Korea and China which (overall) he reported that he enjoyed, but it isn’t for everyone.  Barry had plenty of time to work out the meaning of life and read all those books he never got to read, however it asks a lot of those close to you who don’t see you for almost a month.

Barry is a devoted Wellingtonian but would love to move the city closer to the equator if he could.

Bull Allen

Manager Genus

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Bull joined the team in 2012, and is now the Manger for Genus; the pest management division of Genera.   Some recognize him from rugby days gone by. Bull’s time in professional Rugby taught him the importance of working as a team. And here at Genus, they are very fortunate to have a great team

Bull’s role is to support the Genus technicians, sales and admin team, and ensure they continue to provide the best service possible for our clients. The Genus team covered Northland, Auckland, the beautiful Bay of Plenty, Waikato, Hawkes Bay, Taranaki, Wellington, Wanganui, Wellington, Nelson Christchurch and the lower South Island.

The team in the Bay of Plenty consists of four technicians Dave, Jason, Shaun and Daniel who have over 50 years’ experience between them.  With the BOP being our ‘hub’, the very able administration staff, Wendy and Tracey, are on hand to meet all the requirements and demands of busy technicians and clients.  Keeping the momentum going in sales is the Sales and Account Manager, Fiona.  Fiona is based in Hamilton and covers Auckland, Waikato and The Bay of Plenty.  Supporting her in this region, are four technicians, Zac and Kane (Waikato), and Mike and Ritesh in Auckland.

With their highly skilled and experienced team they can set up sites and ensure continued compliance. They also meet one off job needs; consulting and putting effective pest management programs in place for anything that crawls, flies, swims or walks.

Genus believe in investing in their team to continue to provide outstanding, and up to date service for their clients.

Rachel Hughes

HR and H & S Manager

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Rachel is engaged as the Human Resource and Health & Safety Manager; two of the most loved roles within the organisation!

Having been a HR practitioner for 15 years in the UK, Rachel is happily settled in New Zealand and joined Genera in 2011 as Human Resource and Finance. However it was soon found that health and safety was important to the company and Rachel was asked to step up to managing this aspect of the company as well.

During this time Rachel continues to grow her expertise in both human resources and people management along with an excellent knowledge base in managing work place health and safety; covering New Zealand; parts of Australia; and Fiji.

These two aspects of Rachel’s career go hand in hand having extended her experience in performance management, investigation skills, court appearances, liaison with clients and other agencies, contractor management, law enforcement, training, audits, work place inspections, and counselling and disciplinary procedures to ensure that the company is in the forefront of excellence when it comes to performance and safety.

Genera is extremely supportive of this area of the business; Rachel continues to attend health and safety management courses and conferences; and employment relation courses, understanding the connection between good employment relations and health and safety management by working closely with all operational regions and the workers.

Rachel takes huge pride in her roles at Genera; is totally devoted to the wants and needs of the workers with a true ‘open door’ policy and affectionately known to most as ‘Aunty Rach’.