Genera is a privately-owned, family business which started as a small venture at Mount Maunganui (Port of Tauranga) New Zealand in 1972 and was officially incorporated as a registered limited liability company in 1975. To this day, the founders, Mark & Val Greenwood, their family
Our International head office is located at Mount Maunganui, and a regional operation here also serves the Port of Tauranga and wider Bay of Plenty/Waikato region. Branch offices are also located at Marsden Point (Northport), Ports of Auckland, Wellington, Napier, Port Nelson, Christchurch and the South Island East Coast.
Genera is a principal shareholder in the BioVapor Heat Treatment System.
This facility at the Ports of Auckland can be used as an alternative to methyl bromide in a number of applications, providing chemical free biosecurity treatments.